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OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.Fortunately, many sites have ways of highlighting profiles and attracting extra attention.Most online dating sites automatically sort search results by activity level, helping users filter out inactive or zombie dating profiles in favor of people who’re more likely to respond.This is one of those times where it is better to show, not tell; if you’re a geek looking for a geek, you don’t want to just state “Yup, I’m a nerd.” Drop some very specific keywords, whether it’s watching Game of Thrones or having a Green Lantern ring.If you have a unique feature that others would be interested in – tattoos, say, or an interesting hobby – make sure those figure prominently as well so that potential matches can find it.Another key to successful marketing is to maintain your visibility in a crowded market.Online dating sites like OKCupid and Plenty of Fish get thousands of new dating profiles ; if you live in a large-ish city, then it’s very easy for your profile to get lost in the influx of new users.

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and if you don’t make it easy for them to tell that you’ve got the x-factor they’re looking for, they’re going to skim right past you like you weren’t even there. Part of marketing is getting into the head of the people you want to have as customers: what do they want and – more importantly – how are they going to describe what they’re looking for?Women just have to click “Looking for: Casual Sex” and they will be bombarded with more attention than they know what to do with.Men can write something truly misogynistic or insulting to women and look forward to being featured on the many Tumblrs devoted to people who make asses out of themselves on OKCupid and revel in the many people coming by to gawk at the train wreck.Some systems let you tag specific keywords in your profile; others use the Google search API.

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Even if a particular site doesn’t have the option to search by keywords, make sure that the words appear in such a way that they’re hard to miss; you want someone skimming your profile to see those keywords and pause long enough for you to capture their interest.

You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.

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