The nickname stuck and Lacoste asked a friend to draw a crocodile which he could have embroidered on his blazer.
Six years later, in 1933, the sports star, along with Andr Gillier, set up a company to manufacture tennis shirts with the crocodile logo.
The Mc Donald's 'Golden Arches' First mooted by the Mc Donald's co-founder Dick Mc Donald in 1952, the arches would not go on to become the company's official logo for another 10 years.
When he was asked to submit his design for a new drive-in restaurant in Phoenix, Arizona, the architect Stanley Metson presented the Mc Donald brothers with the plans for a gleaming red-and-white-tiled rectangular building with a roof that started downwards sharply from the front and the rear. Deciding the vision was too flat for a restaurant he hoped would revolutionise the way America and the world ate its food, he made changes including adding two large golden arches to the structure.
He also added the colours green, white and red the Italian national colours and the letters S F for Scuderia Ferrari.
It's one of the only logos without words accompanying it.